Samu-Jussi Koski's evolution as designer has been interesting to follow. After the loud chromatic prints at Marimekko, where Samu-Jussi Koski began his career, he is now steering his own vision through Samuji brand. Samuji is all about functionality and simplicity, flavored with Finnish folklore.
For this season Samuji teamed up with Liberty, resulting these beautiful images by Ville Varumo, and perfect little printed summer pieces. I cannnot wait to visit Samuji's shop in Helsinki soon, and take a closer look at those adorable shorts in particular. Below I gathered some of my current favorites from Samuji's webshop.