Here is the eagerly awaited Autumn/Winter campaign featuring Lana Del Rey as the new face of H&M. The collection fits the songstress' babydoll persona - focusing on pastel shades, dark prints, peplum, and feathery knits.
As for the styling, Lana keeps to her signature pout, bambi-eye mascara and 60's bouffant. The campaign was shot by fashion heavyweights Inez van Lamsweerde and Vinoodh Matadin.
